Let me know how I’m going to be better off by choosing your business. Explain to me how choosing your business is going to make my life easier. It’s my choice - I need to know I’m making the right one.
Quickly and simply describe to me what you want me to know, and make sure to explain how I’ll benefit from engaging with your business. If I need your help to undertake something, I need to understand as much as possible about what you’ll to do so that I have confidence you can deliver for me.
Tell me what I’m going to get from you, and why it’s important to me. Remind me why I’m here, what I’m looking to get, and why you’re the only people I should get in touch with.
To receive additional information regarding any our services or products, contact:
For sales inquiry:
For careers with GS:
12345 Main St.
Anytown, ST 00000
How do you plan to help me?
I’m here looking for an answer – your services should give me that answer. Focus on facts. Tell me what I will receive from you, how I’ll receive it and what I’ll be able to do once I have it. Empower me to make a decision I’ll feel confident with.
Show me I can trust you
Make me feel certain that you’re here to help me. Tell me how you understand my situation by describing it to me. Ask me if your services are what I’m looking for. I want to know you empathise with me, and are able to do everything I need.
Persuade me to buy from you
What are you going to give me and how is that different or better than what anyone else can give me? What makes you better than all of your competitors? Is it your speed? Size? Range? Skills? How are these going to benefit me?
- Jane Doe